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Vietnamese consumers are digital-driven, especially by Facebook and Youtube.
Facebook & Youtube are two main ads platform. 84% of digital marketers make use of those platform.
Digital ad market increases by 50% annually.
Ad market is highly performance-driven. 78% run the digital ads to increase number of inquiries.
66% think "lack of education" is an issue of digital advertisement.
Survey about Landscape of Vietnam digital advertisement market.
Conducted on October, 2017
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