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Samsung has the most share by 31% especially popular among female. Apple is No.2 with 23%.
Apple is strongly federated with the brand image of Luxurious, especially among the current iPhone users.
Xiaomi and Huawei are associated with the negative images of cheap and bad quality.
Samsung is more associated with “for youth” image while Apple is more "for adult".
Both of Samsung and Apple have the best popularity in terms of “brand to consider”. 80% of iPhone users considers to stick with Apple brands.
Survey about smartphone brand image in Vietnam
Number of respondents: 500
Male / Female 18 - 39 years old, Vietnam nation-wide.
Conducted on Oct 2016
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