Vietnam Consumer Reports & Market Insights

Check out our latest Vietnam market report to understand the consumers in depth.

All Vietnam consumer and market research reports

Check out our latest Vietnam market report to understand the consumers in depth

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Opinion October 11, 2026
Alcohol imports up 51%. Which drinks and countries drive the growth?
Opinion October 11, 2026
Save, invest or spend? How Vietnamese plan to use their Tet bonus.
Food/Drink October 10, 2026
What Vietnamese consumers expect from nutrients and how they take them.
Technology October 2, 2026
How urban Vietnamese use generative AI to research before buying
Technology September 24, 2026
How Vietnamese consumers read and trust online reviews
Technology September 14, 2026
Platforms, devices, viewing time and content tastes of Vietnamese
Opinion August 27, 2026
Vietnamese consumers’ favorite celebrities and the brands strongly associated with them.
Retail August 27, 2026
Vietnamese consumers’ retail visits, store choices, and preferred nearby chains.
Other July 24, 2026
Vietnam's economy accelerates in H1 2026 with broad-based sector growth.
Food / Drink July 22, 2026
New foods Vietnamese consumers ate and cooked recently.
Lifestyle July 2, 2026
How Vietnamese consumers buy, accept, and judge counterfeit products across categories.
Lifestyle July 2, 2026
What Vietnamese residents recommend to foreign visitors — food, destinations, and barriers.
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