Retail audit is the fieldwork activities held by the brand representatives or store staff in order to collect the data to evaluate the health of the store-front for the brand.
The key objectives are
Retail audit is indispensable activities in the country like Vietnam, where the sales data from the retail store is hard to get.
Retail audit is conduced in order to minimize the risks that your brand performance is not maximized. There are several common risks
The sales opportunities could be easily missed by the lack of inventories or bad maintenance of the store front. We should not expect that you always have the best store front conditions
There are several risks that your planning are not executed properly. Your endcap display, planogram, price / promotion at the store could be different from what they are supposed to be
Your rival may have taken your sales / marketing opportunities via the solid in-store activities. You need to monitor and seize what goes on beyond the sales data
We evaluate the store based on a variety of checklist to maintain your storefront as supposed-to-be, to maximize your exposure and sales at your target stores
Inventory levels
Price / Promotion
Display compliance
Competitor activities
Expiration date check
Display quality
Store closure
Brand staff quality
Collecting the data accurately from the target store is not easy, due to the volume and complexity of the tasks. We use technology to give intelligence for our auditor, through clear tasking and quality management. Our audit platform gives full transparency to all the stake holders speedy for the better business PDCA
We manage the audit progress and quality through the dedicated systems for the superb operation. We make sure that our retail audit will have 100% transparency as all the information is shared with you through our platform and the dedicated project managers
Visit list and checklist updated for every cycle of auditing
Auditor visit the store based on visit list and check-in for location management
Mobile user to conduct the store evaluation based on the given digital checklist
The data is checked by QC team for the approval / rejection, while supervisors or project leaders monitor the progress and data quality
The client has 100% transparency to access the collected data real-time, together with separate reporting via notification / emails
Retail audit is conduced in order to minimize the risks that your brand performance is not maximized. There are several common risks
Asia Plus Inc.
6F 506 Nguyen Dinh Chieu Street, Ward 4, District 3, Ho Chi Minh City
02839 100 043
