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Customer journey is more complicated for beauty industry now that most refer to online for the latest information. We made customer journey map by the representative persona.
Customer journey maps are made for the home appliance products for the touchpoint analysis of online and offline. This is multi-country survey to compare user differences by the area.
Not only B2C, we support analyzing about the customer journey of B2B. Knowing the triggers of recognition, influence factors, decision factors are equally important for B2B.
Contact us to share us your goals as well as the product that you would like to understand the customer journey.
Our professional team comes up with the proposal of how we could picture the customer journey, with the method, target audience, schedule and cost.
We collect the data from the target audience. Usually it is consist of quantitative survey for the trend analysis and qualitative or in-depth interview (IDI) for the detail understanding.
The full report that includes voice of the respondents, strength, weakness as well as the recommended action will be presented to your management team.