A perfect guide to conducting brand health check market research

Let us help you seize your brand positioning and take actions to grow your business through thorough research.

How to make your brand health check research in Vietnam a success


A Brand Health Check, akin to a medical health check-up, is an insightful evaluation of your brand's vitality within its competitive environment. It systematically assesses the pulse of your brand based on certain Key Performance Indicators (KPIs), providing you with an understanding of your brand's position in the market. It not only offers an overview of your brand's current state but also reveals the effectiveness of the brand's communication with its target audience and the value it delivers to them.

Key metrics for a brand health check


Several key metrics serve as the pulse points of a Brand Health Check. These metrics reflect various facets of your brand's health.


  • Top-of-Mind

    Top-of-Mind: A reflection of your brand's visibility in the market, this metric gauges how readily your brand comes to mind within your industry or product category.

  • Brand awareness

    Brand awareness: Encompasses brand recognition (seeing the brand and knowing it) and brand recall (remembering it without prompts).

  • Brand usage

    Brand usage: A measure of market penetration, brand usage assesses the percentage of your target market that currently uses your brand.

  • Brand equity

    Brand equity: Represents the value your brand holds in consumers' minds — including reputation, perceived quality, and customer associations.

  • Brand loyalty

    Brand loyalty: Evaluates consumers' tendency for repeat purchases and resistance to switching to competitors.

  • Customer satisfaction

    Customer satisfaction: Assesses the satisfaction level among customers who have interacted with your brand or used its products/services.

What is covered in Vietnam brand health check market research guide?

Key Metrics for a brand health check

Key Metrics for a brand health check

Several key metrics serve as the pulse points of a Brand Health Check. These metrics reflect various facets of your brand's health.

Procedure to Conduct a Brand Health Check

Procedure to Conduct a Brand Health Check

Conducting a Brand Health Check involves a systematic process, with each step playing a vital role in the overall assessment.

Our Experience in brand health checks in Vietnam

Our Experience in brand health checks in Vietnam

We support a variety of industries with numerous brand health check projects.

About Q&Me Vietnam market research service


Q&Me stands at the forefront of market research in Vietnam, catering to a diverse clientele across various industries. We distinguish ourselves by offering insightful business guidance through agile and cost-effective research solutions, all underpinned by a team of seasoned researchers and robust operational frameworks.


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