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Vietnam university students spend 6.4 million VND monthly (excluding tuition), mainly on food and rent.
50% of students work part-time; job types vary by gender and living situation.
Students active on social media—Facebook, Zalo, TikTok—with TikTok/Instagram preferred by females.
Free time activities differ: males game, females shop or browse lifestyle content.
Online shopping is common but spending is modest; top categories include fashion, food, beauty.
Highlands Coffee, Coca-Cola, Zara, Innisfree, and Apple are among favorite brands.
Students prefer large companies but HCMC students show strong interest in startups.
Living arrangements impact habits—those without parents spend more and eat instant noodles more often.
Based upon 200 respondents of university students in HCM and Hanoi
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