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Popularity of "manga" comic book in Vietnam

How many hours per week do you spend for reading manga in average? What kind of manga do you usually read? Q&Me Vietnamese market research has conducted the survey about manga.

85,1% interest in manga and 66,2% of them spend up to 5 hours per week for reading manga in average. 

38,5% pay up to $50K VND per month for reading manga. This ratio of female seem to be higher than male. While 26,1% don’t pay for reading manga. 

Most of them read manga on Facebook. Next are some local website about manga. 

60% choose comedy that is the most popular kind of manga they read. It’s not different so much between male and female. 

70,4% get the latest information about manga via Facebook. 

Conan detective is the most popular manga in Vietnam. The 2nd and 3rd positions are Doraemon and Dragon Ball. 

42,6% have attended some local festival related with manga or cosplay and just only 30% of them have made cosplay into their favorite manga character. 

To view the full report, please click the button below

Survey conducted on Sep 25 - Sep 26

Number of respondents: 300

People who live in Vietnam

Q&Me Vietnam Market Research

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