-------------- Lifestyle --------------
53% always eat dinner at home and equal number of people cook at home everyday
83% often use local markets while super market sums up no more than 40%.
Pricing is the most important factor make them choose where to buy food, then quality and other factors.
Female eat out more than male.
Before going to the store, female often decide what to buy first (but brands/products are fixed at the store) while male often decide what to buy first (including brands).
The common budget for eating out is $20,000 - $30,000 VND.
$500K - $1M VND is the popular spending of buying foods.
Survey conducted on Sep 09, 2014
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