-------------- Food / Drink --------------
KFC is the most popular among the audience followed by Jolibee and LOTTERIA
Jollibee is more popular among the youth (18-24). Pizza Hut, KFC is popular among the elderly (35-44)
KFC is federated with friendly image. Jolibee is associated with friendly and youthful. Mcdonald has the image of trustworthy and premium
KFC is perceived as good price&value, while Jolibee is associated with menu variety and good store atmosphere. LOTTERIA has good food / drink quality image
Both KFC and Jollibee has good scores for almost all the factors. KFC is associated with good price & value, while Jollibee is associated as trendy and youthful.
LOTTERIA has a good friendly and food / drink quality image. Pizza Hut has youthful image and good stuff service
Mcdonald’s has a good cozy / relaxing and premium image. The brand is thought tohave a good space / seating availability.
Based upon 248 respondents from 18-44 in HCM and Hanoi
Asia Plus Inc.
6F 506 Nguyen Dinh Chieu Street, Ward 4, District 3, Ho Chi Minh City
02839 100 043
