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Fast food popularity and brand image

Brand perception survey to understand why the top fast food brands are popular in Vietnam

Fast food popularity and brand image
Fast food popularity and brand image

KFC is the most popular among the audience followed by Jolibee and LOTTERIA

Jollibee is more popular among the youth (18-24). Pizza Hut, KFC is popular among the elderly (35-44)

KFC is federated with friendly image. Jolibee is associated with friendly and youthful. Mcdonald has the image of trustworthy and premium

KFC is perceived as good price&value, while Jolibee is associated with menu variety and good store atmosphere. LOTTERIA has good food / drink quality image

Both KFC and Jollibee has good scores for almost all the factors. KFC is associated with good price & value, while Jollibee is associated as trendy and youthful.

LOTTERIA has a good friendly and food / drink quality image. Pizza Hut has youthful image and good stuff service

Mcdonald’s has a good cozy / relaxing and premium image. The brand is thought tohave a good space / seating availability.

Based upon 248 respondents from 18-44 in HCM and Hanoi

Q&Me Vietnam Market Research

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