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Cooking oil shopping behavior of Vietnamese

95% Vietnamese cook at home. That means they use oil much for cooking. Q&Me runs the survey to see about their shopping behavior for cooking oil.

Cooking oil shopping behavior of Vietnamese
Cooking oil shopping behavior of Vietnamese

81% know and use Neptune. Sailing boat, Coroli and Knife are 3 brands having least recognition.

89% has a room to change a brand.

1L is the most popular size for all age groups.

39% do stir-fried cooking style everyday.

47% use the oil only once. 53% re-uses it.

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Cooking oil shopping behavior of Vietnamese

Conducted on Dec 23th, 2014 – Dec 26th, 2014 

500 Vietnamese female above 20 years old

Q&Me Vietnam Market Research

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