-------------- Consumer Goods --------------
In the Vietnam market, 90% of consumers prefer more sustainable brands when price and quality are the same.
Around 60% of Vietnamese consumers are willing to pay extra—typically 5%—for sustainable products in Vietnam.
Sustainability in Vietnam is valued for improving product quality and protecting the environment and future generations.
Vietnamese consumers associate sustainability mainly with environmental protection, reducing plastic waste, and recycling.
In daily life, most people in Vietnam save electricity and water, but fewer actively avoid plastics or use eco-friendly products.
Dairy, bottled drinks, and ready meals are key product categories where Vietnam sustainability efforts are most expected.
In the Vietnam market, consumers hear about brand sustainability mostly via social media, word of mouth, and product packaging.
Based upon 200 respondents from 20-49 in HCM and Hanoi
Asia Plus Inc.
6F 506 Nguyen Dinh Chieu Street, Ward 4, District 3, Ho Chi Minh City
02839 100 043
