-------------- Consumer Goods --------------
Vietnam boasts one of the strongest economic growth in the world. Modern trade is on strong increase, especially in secondary cities.
Online shopping has been growing stronger than ever. 80% have shopped online with the most bought items being fashion, IT and cosmetics. Shopee, Lazada and Tiki are the biggest platforms.
Facebook, Messenger and Zalo are the most used social media services. Contents with video are liked most on social media.
More Vietnamese people study abroad. The U.S and Japan are the most favored destination countries. Private courses are taken by both workers and student with online courses more popular among workers.
Vietnamese travel more, both domestically and internationally. Japan and Korea are 2 countries Vietnamese wish to visit the most.
Vietnamese are quick to adopt ride hailing and online delivery food services. QR codes are well-recognized but limitedly used. E-wallets have seen a strong growth in number of users.
This comprehensive report contains information from various external and internal sources
Conducted on June, 2019
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