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Beer for Vietnamese

Vietnam consumes beer the most among SEA countries. We looked into the reality of drinking beer in Vietnam.

93% Vietnamese drink alcohol and beer is the most common (95%)

Heineken (90%), 333 (80%), Tiger (81%) are the top 3 brands in terms of the recognition and consumption. Heineken is considered to have the best quality.

Beer with ice (82%) is much more popular than the one without (4%).

Heineken is known as good flavor (61%) whereas 333 is known as strong (37%).

Female mostly choose can beer (51%) while this ratio is lower with male (38%). Cans are favorable due to the convenience to carry. Bottles are popular due to the price.

To view the full report, please click the button below

Conducted on Oct 25 to Nov 2, 2014 

Number of respondents: 300

Male / Female from 18 years old

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