-------------- Food / Drink --------------
93% Vietnamese drink alcohol and beer is the most common (95%)
Heineken (90%), 333 (80%), Tiger (81%) are the top 3 brands in terms of the recognition and consumption. Heineken is considered to have the best quality.
Beer with ice (82%) is much more popular than the one without (4%).
Heineken is known as good flavor (61%) whereas 333 is known as strong (37%).
Female mostly choose can beer (51%) while this ratio is lower with male (38%). Cans are favorable due to the convenience to carry. Bottles are popular due to the price.
Conducted on Oct 25 to Nov 2, 2014
Number of respondents: 300
Male / Female from 18 years old
Q&Me is the Vietnam market research service that provides the superb Vietnam consumer trend and insight for your business success in Vietnam.
Our leading-edge technology made both of the quantitative and qualitative survey online so that we could deliver the high-quality Vietnam market data with affordable pricing. In our service, even group interview can be conducted online as Chat survey so that you could omit the hassle of business trip. Now that Q&Me manages the panelist directly, information you need will be delivered to you instantly.
Please contact us for any inquiries about Vietnam market. We are more than happy to get in touch with you and help your business success in Vietnam.