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Cool Japan among Vietnamese

How does Vietnamese recognise Japanese cultures. What cultures are they interested and what Japanese food do they know? Here is the full report of Vietnamese view of "Cool Japan

Japanese cultures receives much higher interests than Korea, US and other cultures

High interests rise in “Technology” and “Food”. Those who are interested in those are more than 80%.

When it comes to Japanese food, 98% of Vietnamese knows Sushi, which is more than double of the other categories including 2nd-ranked Udon and 3rd-ranked Ra-men.

Japanese animation has high recognition. “Conan” and “Doraemon” has highest score.

On the other hand, Korea is more federated with fashion

Japanese people is considered to be “hard-working” and “intelligent” among Vietnamese

To view the full report, please click the button below

“Cool Japan” among Vietnam

Conducted on Oct 4-6 

500 Vietnamese male and female above 18 years old

Q&Me Vietnam Market Research


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