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Vietnam ranked 10th in 2024 for visitors to Japan, with about 620,000 travelers, showing strong post-pandemic travel recovery.
The number of Vietnamese travelers rose to 620,000 in 2024, marking a 119% increase compared to two years ago.
In 2024, 59% of Vietnamese travelers to Japan were first-time visitors— a higher ratio compared to travelers from Singapore and Thailand. Additionally, Vietnam had a higher proportion of tourists among its travelers.
Vietnam has a higher proportion of tourists among its travelers to Japan compared to Singapore and Thailand.
67% of Vietnamese sightseeing travelers stayed in Japan for 6 days or less in 2024, which is a shorter duration compared to travelers from Singapore and Thailand.
Vietnamese travelers tend to concentrate their visits in areas such as Tokyo, Osaka, and Chiba, while visitors from countries like Thailand and Singapore explore a wider range of destinations, likely due to their higher visit frequencies.
Eating Japanese food is the top activity among Vietnamese travelers, followed by shopping, walking, and nature sightseeing.
Vietnamese travelers spent an average of 221,000 yen during their trip to Japan, with shopping accounting for 29% (approximately 65,000 yen) of the total.
Based upon JNTO data
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