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PC usage and purchase journey in Vietnam

Vietnam is a country with a high use of IT. This survey was conducted in order to find what types of computers, laptop and desktop users, use in Vietnam and their purchasing location.

PC usage and purchase journey in Vietnam
PC usage and purchase journey in Vietnam

68% of the respondents owns either a desktop or a laptop, with 21% accounting for respondents owning both.

Dell dominates the brand used in both desktop (29%) and laptop (25%) users, respectively followed by HP.

Pricing and PC spec are the two main fators in deciding a brand for both users. Laptop users emphasizes more on design compared to desktop users. In addition, Apple users focuses on brand and operating system.

Phong Vu is the most popular purchasing channel for HCMC while Tran Anh is the most popular for Hanoi. FTP shop has a strong presence in both cities.

Although usage is not high, Apple popularity is apparent being the no.1 computer brand to wish to buy next.

Survey about PC usage and purchase journey in Vietnam. 

Number of respondents: 538

From 18 - 39 years old, HaNoi & HoChiMinh. 

Conducted on September, 2017 

Q&Me Vietnam Market Research

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