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Ratio of online shopping is higher with 17% of frequent buyers.
Increase in the product categories of fashion, cosmetics and food & beverages.
Lazada, Shopee, Tiki are top 3 popular e-commerce sites.
The rise of social commerce, 66% have purchase items on Facebook.
Price, product variety and delivery speed are top 3 satisfactions of online shopping while users are concerned about product quality, delivery cost and speed.
Survey about Vietnam e-commerce market 2017.
Number of respondents: 966
From 18 - 39 years old.
Conducted on October, 2017
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