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Ratio of online shopping is higher with 17% of frequent buyers.
Increase in the product categories of fashion, cosmetics and food & beverages.
Lazada, Shopee, Tiki are top 3 popular e-commerce sites.
The rise of social commerce, 66% have purchase items on Facebook.
Price, product variety and delivery speed are top 3 satisfactions of online shopping while users are concerned about product quality, delivery cost and speed.
Survey about Vietnam e-commerce market 2017.
Number of respondents: 966
From 18 - 39 years old.
Conducted on October, 2017
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Our leading-edge technology made both of the quantitative and qualitative survey online so that we could deliver the high-quality Vietnam market data with affordable pricing. In our service, even group interview can be conducted online as Chat survey so that you could omit the hassle of business trip. Now that Q&Me manages the panelist directly, information you need will be delivered to you instantly.
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