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Vietnam e-commerce market 2017

The penetration of online shopping is higher and tends to increase in years to come. Let's take a look at our comprehensive report on Vietnam e-commerce market 2017 to find out the market characteristics, consumer behaviors and challenges as well as opportunities in this industry.

Vietnam e-commerce market 2017
Vietnam e-commerce market 2017

Ratio of online shopping is higher with 17% of frequent buyers.

Increase in the product categories of fashion, cosmetics and food & beverages.

Lazada, Shopee, Tiki are top 3 popular e-commerce sites.

The rise of social commerce, 66% have purchase items on Facebook.

Price, product variety and delivery speed are top 3 satisfactions of online shopping while users are concerned about product quality, delivery cost and speed.

Survey about Vietnam e-commerce market 2017. 

Number of respondents: 966

From 18 - 39 years old. 

Conducted on October, 2017 

Q&Me Vietnam Market Research

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