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Vietnam e-commerce market 2017

The penetration of online shopping is higher and tends to increase in years to come. Let's take a look at our comprehensive report on Vietnam e-commerce market 2017 to find out the market characteristics, consumer behaviors and challenges as well as opportunities in this industry.

Vietnam e-commerce market 2017
Vietnam e-commerce market 2017

Ratio of online shopping is higher with 17% of frequent buyers.

Increase in the product categories of fashion, cosmetics and food & beverages.

Lazada, Shopee, Tiki are top 3 popular e-commerce sites.

The rise of social commerce, 66% have purchase items on Facebook.

Price, product variety and delivery speed are top 3 satisfactions of online shopping while users are concerned about product quality, delivery cost and speed.

Survey about Vietnam e-commerce market 2017. 

Number of respondents: 966

From 18 - 39 years old. 

Conducted on October, 2017 

Q&Me Vietnam Market Research


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Our leading-edge technology made both of the quantitative and qualitative survey online so that we could deliver the high-quality Vietnam market data with affordable pricing. In our service, even group interview can be conducted online as Chat survey so that you could omit the hassle of business trip. Now that Q&Me manages the panelist directly, information you need will be delivered to you instantly.

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