vietnam market research

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Vietnamese mom: digital usage and influence factors

The survey was conducted with the objective of understanding the lifestyle and behaviors of the mothers in this digital age.

Vietnamese mom: digital usage and influence factors
Vietnamese mom: digital usage and influence factors

35% of mom use internet more than 5 hours per day.

SMS is still the most popular tool to communicate with husband and parents.

Facebook is the popular info source for other category but parents play the most important role in childcare info.

Webthreho and Eva are the popular web source., Bobby and Huggies are the top brands that are associated with mom.

76% let their children use IT devices.

The main usages are video, followed by music and learning.

62% are concerned on the IT usage of their children.

To view the full report, please click the button below

Survey about Vietnamese mom: digital usage and influence factors. 

Number of respondents: 514

Mom from 20 - 39 years old, HaNoi & HoChiMinh. 

Conducted on Apr 2017 

Q&Me Vietnam Market Research


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