-------------- Food / Drink --------------

Why there is little hamburger culture in Vietnam

We find out why hamburger popularity remains niche in Vietnam, through our consumer data collections, retail analysis.

Why there is little hamburger culture in Vietnam
Why there is little hamburger culture in Vietnam

Vietnam has an eat out culture in the morning (e.g. pho, banh mi). Also 16% of their dinner occasions are spent for eat out

Strong local food culture as 34% eat them daily. 8% eat fast food weekly. HCM has more consumption of fast food, BBQ and Pizza.

Fast food is federated with the images of quick, affordable, a variety of menu

57% prefers chicken while 11% picks up hamburger.

While chicken is selected for its taste, nutrition. Hamburger is linked with easiness. Chicken is for a group, while hamburger is for individual eating.

For this report, several consumer data are used together with a retail data. The data in slide 3 is from 200 respondents in HCM and Hanoi from 18-49 years old. The data in 7, 8, 11, 12 are from 300 respondent in HCM and Hanoi from 20 years old and above

Q&Me Vietnam Market Research


Q&Me is the Vietnam market research service that provides the superb Vietnam consumer trend and insight for your business success in Vietnam.

Our leading-edge technology made both of the quantitative and qualitative survey online so that we could deliver the high-quality Vietnam market data with affordable pricing. In our service, even group interview can be conducted online as Chat survey so that you could omit the hassle of business trip. Now that Q&Me manages the panelist directly, information you need will be delivered to you instantly.

Please contact us for any inquiries about Vietnam market. We are more than happy to get in touch with you and help your business success in Vietnam.