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Favorite coffee chain (2022)

Popularity and image survey about Vietnam coffee chain stores among Vietnamese

Favorite coffee chain (2022)
Favorite coffee chain (2022)

Highland coffee and Trung Nguyen, The coffee house have more than 100 stores

Highlands coffee, Trung Nguyen coffee come as top 2 brands that come firstly

Trung Nguyen and Highlands are the top 2 brands that are used by Vietnamese

While Trung Nguyen is associated with good taste and price, the evaluation for the good shop staff is among the lowest

Highlands are associated with good location. The coffee house has the image of food varieties, good shop staff and atmosphere

The survey was conducted with 405 respondent, male/female from 16-49 in Vietnam nationwide

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