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Vietnamese cooking behaviors

How do Vietnamese people cook and eat every day? How do their daily meals happen and what are the sources of reference they use to learn new recipes?

Vietnamese cooking behaviors
Vietnamese cooking behaviors

The ratio of cooking/eating at home is high in general. The ratio of buy / eat outside is higher for breakfast and lunch.

Youth has a high ratio of cooking at home. The segment of 23-29 has the highest eat-out cultures.

The interest in cooking is high among those who cook regularly.

While youth rely on the information from parents, they come to have more variety of information sources particularly form online and friends from mid 20’s.

Cooky, Cookpad and Nấu Ăn Ngon are popular cooking online media.

This report was conducted in September, 2021 with 685 people

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