-------------- Food / Drink --------------

Vietnamese cooking behaviors

How do Vietnamese people cook and eat every day? How do their daily meals happen and what are the sources of reference they use to learn new recipes?

Vietnamese cooking behaviors
Vietnamese cooking behaviors

The ratio of cooking/eating at home is high in general. The ratio of buy / eat outside is higher for breakfast and lunch.

Youth has a high ratio of cooking at home. The segment of 23-29 has the highest eat-out cultures.

The interest in cooking is high among those who cook regularly.

While youth rely on the information from parents, they come to have more variety of information sources particularly form online and friends from mid 20’s.

Cooky, Cookpad and Nấu Ăn Ngon are popular cooking online media.

This report was conducted in September, 2021 with 685 people

Q&Me Vietnam Market Research

ABOUT US


Q&Me is the Vietnam market research service that provides the superb Vietnam consumer trend and insight for your business success in Vietnam.


Our leading-edge technology made both of the quantitative and qualitative survey online so that we could deliver the high-quality Vietnam market data with affordable pricing. In our service, even group interview can be conducted online as Chat survey so that you could omit the hassle of business trip. Now that Q&Me manages the panelist directly, information you need will be delivered to you instantly.


Please contact us for any inquiries about Vietnam market. We are more than happy to get in touch with you and help your business success in Vietnam.