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Popular fast food chains in Vietnam

Fast food is largely enjoyed by people around the world. This survey is conducted to find out which fast food chains are popular in Vietnam in terms of recognition and usage. We also wanted to find out how people order fast food online.

Popularity of Korean and Japanese contents
Popularity of Korean and Japanese contents

Fast food chains are widely recognized. The most known fast food brands are KFC, Lotteria and McDonald’s.

KFC is used the most, followed by Lotteria and Pizza Hut.

KFC is federated with delicious food image while Lotteria is viewed as having convenient location and good for both family & the youth. McDonald’s premium image is strong.

‘Good taste’, ‘Good location and ‘Good variety of choices’ are the 3 most important factors when selecting a fast food brand.

87% have ordered fast food online. Grab Food and Now are the most used method to order fast food online.

Number of respondents: 599

From 18 - 55 year old, nationwide

Conducted on Aug 2020

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