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-------------- Food / Drink --------------
Fast food chains are widely recognized. The most known fast food brands are KFC, Lotteria and McDonald’s.
KFC is used the most, followed by Lotteria and Pizza Hut.
KFC is federated with delicious food image while Lotteria is viewed as having convenient location and good for both family & the youth. McDonald’s premium image is strong.
‘Good taste’, ‘Good location and ‘Good variety of choices’ are the 3 most important factors when selecting a fast food brand.
87% have ordered fast food online. Grab Food and Now are the most used method to order fast food online.
Number of respondents: 599
From 18 - 55 year old, nationwide
Conducted on Aug 2020
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