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-------------- Food / Drink --------------
"Variety," "Easiness," "Taste," and "Enjoyment" are the main reasons for choosing to eat at a BBQ restaurant.
People who bring in high income care more for product variety and convenience. Those who are cost-conscious and have food concerns tend to avoid going to BBQ restaurants.
The most important factor when selecting a BBQ restaurant is "good taste" at 82%, followed by food safey (69%), price (65%), and staff attitude (59%).
King BBQ, Sumo BBQ, and GoGi House are the three most popular restaurant choices.
When it comes to eating BBQ at a restaurant versus at home, 67% of people go to a restaurant regularly.
Number of respondents: 580
From 22 - 40 year olds in Hanoi and Ho Chi Minh
Conducted on Oct, 2018
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