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BBQ eating behaviors in Vietnam

BBQ is one of the most popular foods for family / friends gatherings in Vietnam and the numbers of BBQ shops are on the increase. This survey was made to have the good understanding as to the user behaviors of eating BBQ.

BBQ eating behaviors in Vietnam
BBQ eating behaviors in Vietnam

"Variety," "Easiness," "Taste," and "Enjoyment" are the main reasons for choosing to eat at a BBQ restaurant.

People who bring in high income care more for product variety and convenience. Those who are cost-conscious and have food concerns tend to avoid going to BBQ restaurants.

The most important factor when selecting a BBQ restaurant is "good taste" at 82%, followed by food safey (69%), price (65%), and staff attitude (59%).

King BBQ, Sumo BBQ, and GoGi House are the three most popular restaurant choices.

When it comes to eating BBQ at a restaurant versus at home, 67% of people go to a restaurant regularly.

Number of respondents: 580

From 22 - 40 year olds in Hanoi and Ho Chi Minh 

Conducted on Oct, 2018 

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