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Food safety is number 1 concern for Vietnamese people when buying food
80% are aware ad 70% are interested in organic food. People who are both aware and interested in organic food are: who with +20M income, 31-39 year olds and with children.
Top 3 organic food images among Vietnamese people are: Safe for health, eco-friendliness and freshness (no conservatives).
39% consume organic food more than once/week. 51% don't consume organic food. Most frequent users are mid to high incomers and those who live in HCMC.
The price is the biggest barrier for organic food as approximately 90% expect the price premium to be only 20% or less.
Number of respondents: 442
From 18 - 39 year olds in Hanoi and Ho Chi Minh
Conducted on Oct, 2018
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