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Organic food consumption among Vietnamese 2018

Food safety is a growing concern of many Vietnamese people nowadays which has led to their rising demand for high-quality food. This survey is thus set to find out the organic food consumption among Vietnamese people.

Organic food consumption among Vietnamese 2018
Organic food consumption among Vietnamese 2018

Food safety is number 1 concern for Vietnamese people when buying food

80% are aware ad 70% are interested in organic food. People who are both aware and interested in organic food are: who with +20M income, 31-39 year olds and with children.

Top 3 organic food images among Vietnamese people are: Safe for health, eco-friendliness and freshness (no conservatives).

39% consume organic food more than once/week. 51% don't consume organic food. Most frequent users are mid to high incomers and those who live in HCMC.

The price is the biggest barrier for organic food as approximately 90% expect the price premium to be only 20% or less.

Number of respondents: 442

From 18 - 39 year olds in Hanoi and Ho Chi Minh 

Conducted on Oct, 2018 

Q&Me Vietnam Market Research

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