- PROMOTER MANAGEMENT APP
- Contact us
-------------- Food / Drink --------------
Food safety is number 1 concern for Vietnamese people when buying food
80% are aware ad 70% are interested in organic food. People who are both aware and interested in organic food are: who with +20M income, 31-39 year olds and with children.
Top 3 organic food images among Vietnamese people are: Safe for health, eco-friendliness and freshness (no conservatives).
39% consume organic food more than once/week. 51% don't consume organic food. Most frequent users are mid to high incomers and those who live in HCMC.
The price is the biggest barrier for organic food as approximately 90% expect the price premium to be only 20% or less.
Number of respondents: 442
From 18 - 39 year olds in Hanoi and Ho Chi Minh
Conducted on Oct, 2018
Q&Me is the Vietnam market research service that provides the superb Vietnam consumer trend and insight for your business success in Vietnam.
Our leading-edge technology made both of the quantitative and qualitative survey online so that we could deliver the high-quality Vietnam market data with affordable pricing. In our service, even group interview can be conducted online as Chat survey so that you could omit the hassle of business trip. Now that Q&Me manages the panelist directly, information you need will be delivered to you instantly.
Please contact us for any inquiries about Vietnam market. We are more than happy to get in touch with you and help your business success in Vietnam.