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Food safety is number 1 concern for Vietnamese people when buying food
80% are aware ad 70% are interested in organic food. People who are both aware and interested in organic food are: who with +20M income, 31-39 year olds and with children.
Top 3 organic food images among Vietnamese people are: Safe for health, eco-friendliness and freshness (no conservatives).
39% consume organic food more than once/week. 51% don't consume organic food. Most frequent users are mid to high incomers and those who live in HCMC.
The price is the biggest barrier for organic food as approximately 90% expect the price premium to be only 20% or less.
Number of respondents: 442
From 18 - 39 year olds in Hanoi and Ho Chi Minh
Conducted on Oct, 2018
Asia Plus Inc.
6F 506 Nguyen Dinh Chieu Street, Ward 4, District 3, Ho Chi Minh City
02839 100 043
