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Highland coffee and Trung Nguyen, The coffee house have more than 100 stores
Highlands coffee, Trung Nguyen coffee come as top 2 brands that come firstly
Trung Nguyen and Highlands are the top 2 brands that are used by Vietnamese
While Trung Nguyen is associated with good taste and price, the evaluation for the good shop staff is among the lowest
Highlands are associated with good location. The coffee house has the image of food varieties, good shop staff and atmosphere
The survey was conducted with 405 respondent, male/female from 16-49 in Vietnam nationwide