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Vietnam has an eat out culture in the morning (e.g. pho, banh mi). Also 16% of their dinner occasions are spent for eat out
Strong local food culture as 34% eat them daily. 8% eat fast food weekly. HCM has more consumption of fast food, BBQ and Pizza.
Fast food is federated with the images of quick, affordable, a variety of menu
57% prefers chicken while 11% picks up hamburger.
While chicken is selected for its taste, nutrition. Hamburger is linked with easiness. Chicken is for a group, while hamburger is for individual eating.
For this report, several consumer data are used together with a retail data. The data in slide 3 is from 200 respondents in HCM and Hanoi from 18-49 years old. The data in 7, 8, 11, 12 are from 300 respondent in HCM and Hanoi from 20 years old and above
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