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Vietnam social media popularity & characteristics 2020

This survey was conducted among 18 – 44 years old of 680 samples in December 2020 to find out the popularity, using frequency and characteristics of social media.

Facebook is used the most among all the social media (96%), followed by Zalo (91%) and YouTube (86%).

Facebook is the most favorite social media (58%). YouTube comes as the 2nd (18%) and Zalo as the 3rd(15%).

Among users, Facebook has 94% people are are daily users, followed by Zalo (82%), YouTube (81%), TikTok (66%) and Instagram (51%).

Facebook is selected for almost every images. Facebook is commonly used to know friends activities and follow influencers. While YouTube is for "time-killing" and "fun". Instagram is good to "follow influencer" and "trend watching". The other players Tiktok & Zalo are less selective.

Number of respondents: 680

From 18 - 44 years old, nationwide

Conducted on Dec 2020

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Vietnam social media popularity & characteristics 2020

This survey was conducted among 18 – 44 years old of 680 samples in December 2020 to find out the popularity, using frequency and characteristics of social media.

Q&Me Vietnam Market Research

About Q&Me Vietnam market research service

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