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Vietnam social media popularity & characteristics 2020

This survey was conducted among 18 – 44 years old of 680 samples in December 2020 to find out the popularity, using frequency and characteristics of social media.

Vietnam social media popularity & characteristics 2020
Vietnam social media popularity & characteristics 2020

Facebook is used the most among all the social media (96%), followed by Zalo (91%) and YouTube (86%).

Facebook is the most favorite social media (58%). YouTube comes as the 2nd (18%) and Zalo as the 3rd(15%).

Among users, Facebook has 94% people are are daily users, followed by Zalo (82%), YouTube (81%), TikTok (66%) and Instagram (51%).

Facebook is selected for almost every images. Facebook is commonly used to know friends activities and follow influencers. While YouTube is for "time-killing" and "fun". Instagram is good to "follow influencer" and "trend watching". The other players Tiktok & Zalo are less selective.

Number of respondents: 680

From 18 - 44 years old, nationwide

Conducted on Dec 2020

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