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Facebook is used the most among all the social media (96%), followed by Zalo (91%) and YouTube (86%).
Facebook is the most favorite social media (58%). YouTube comes as the 2nd (18%) and Zalo as the 3rd(15%).
Among users, Facebook has 94% people are are daily users, followed by Zalo (82%), YouTube (81%), TikTok (66%) and Instagram (51%).
Facebook is selected for almost every images. Facebook is commonly used to know friends activities and follow influencers. While YouTube is for "time-killing" and "fun". Instagram is good to "follow influencer" and "trend watching". The other players Tiktok & Zalo are less selective.
Number of respondents: 680
From 18 - 44 years old, nationwide
Conducted on Dec 2020
Asia Plus Inc.
6F 506 Nguyen Dinh Chieu Street, Ward 4, District 3, Ho Chi Minh City
02839 100 043
