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More frequent online usage: Monthly online user have increased to 61%, from 47% of the previous year
Mobile app as the major usage
Food popularity after Covid-19: Online usage for the food category has increased during this period
Increase of non-cash payment Although cash is still dominant method
Delivery speed became one of the good motivations to use online shopping.
Shopee increased its popularity in online shopping due to the strong pricing and product varieties, with good fun shopping images
Number of respondents: 671
From 18 - 55 years old, nationwide, currently use mobile payment
Conducted on Oct 2020
Asia Plus Inc.
6F 506 Nguyen Dinh Chieu Street, Ward 4, District 3, Ho Chi Minh City
02839 100 043
