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Vietnam EC trend 2020

Ecommerce is the fastest-growing digital economy in the region. This survey was conducted in Oct 2020 amongst nearly 700 customers those who are shopping online to have an up-to-date understanding on Ecommerce market in Vietnam.

More frequent online usage: Monthly online user have increased to 61%, from 47% of the previous year

Mobile app as the major usage

Food popularity after Covid-19: Online usage for the food category has increased during this period

Increase of non-cash payment Although cash is still dominant method

Delivery speed became one of the good motivations to use online shopping.

Shopee increased its popularity in online shopping due to the strong pricing and product varieties, with good fun shopping images

Number of respondents: 671

From 18 - 55 years old, nationwide, currently use mobile payment

Conducted on Oct 2020

Q&Me Vietnam Market Research

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About Q&Me Vietnam market research service

Q&Me stands at the forefront of market research in Vietnam, catering to a diverse clientele across various industries. We distinguish ourselves by offering insightful business guidance through agile and cost-effective research solutions, all underpinned by a team of seasoned researchers and robust operational frameworks.

Vietnam EC trend 2020

Ecommerce is the fastest-growing digital economy in the region. This survey was conducted in Oct 2020 amongst nearly 700 customers those who are shopping online to have an up-to-date understanding on Ecommerce market in Vietnam.

Q&Me Vietnam Market Research

About Q&Me Vietnam market research service

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