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Vietnam EC trend 2020

Ecommerce is the fastest-growing digital economy in the region. This survey was conducted in Oct 2020 amongst nearly 700 customers those who are shopping online to have an up-to-date understanding on Ecommerce market in Vietnam.

Vietnam EC trend 2020
Vietnam EC trend 2020

More frequent online usage: Monthly online user have increased to 61%, from 47% of the previous year

Mobile app as the major usage

Food popularity after Covid-19: Online usage for the food category has increased during this period

Increase of non-cash payment Although cash is still dominant method

Delivery speed became one of the good motivations to use online shopping.

Shopee increased its popularity in online shopping due to the strong pricing and product varieties, with good fun shopping images

Number of respondents: 671

From 18 - 55 years old, nationwide, currently use mobile payment

Conducted on Oct 2020

Q&Me Vietnam Market Research


Q&Me is the Vietnam market research service that provides the superb Vietnam consumer trend and insight for your business success in Vietnam.

Our leading-edge technology made both of the quantitative and qualitative survey online so that we could deliver the high-quality Vietnam market data with affordable pricing. In our service, even group interview can be conducted online as Chat survey so that you could omit the hassle of business trip. Now that Q&Me manages the panelist directly, information you need will be delivered to you instantly.

Please contact us for any inquiries about Vietnam market. We are more than happy to get in touch with you and help your business success in Vietnam.