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29% of the consumer think about Vinamilk first when they hear about "Best Vietnamese Company". Second place is VinGroup with 21% of the consumer, third place is Viettel with only 6% of the consumers recalled them.
The reasons for choosing Vinamilk as "Best Vietnamese Company" are mainly due to the quality of products, price, branding, innovation and technology. Where the reasons for choosing VinGroup focus mainly on the exposure of Vingroup, branding, and great leadership.
Best Vietnamese company in the food and beverage industry, the consumers think about Vinamilk (24%), Vissan (13%), Acecook (7%), Kinh Do (4%), and Masan (3%).
Best Vietnamese company in the fashion industry, the consumers think about Viettien (26%), May 10 (8%), Canifa (5%), Nem Fashion (3%), and An Phuoc (3%).
Best Vietnamese company in the technology industry, the consumers think about FPT (29%), Viettel (11%), BKAV (10%), VinGroup (6%), and Mobile World (3%).
Products from Vietnamese companies are perceived well as user-friendly and price however, lacks in sophisticated and authentic images.
Surveyed with 717 Vietnamese consumers in Vietnam from 18-40 years old.
Conducted on September, 2019
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