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SNS shopping became one of the biggest shopping platform in Vietnam
SNS shopping gets popularity due to the demand that Vietnamese would like to deal with the shopping easily in one platform, getting all the necessary information via chatting
SNS shopping fills the demand that EC platform cannot with their niche product lineup and good customer support via chat.
Fashion and beauty are the two top categories that social network shopping are popular
The culture and behaviors of SNS shopping matches with Vietnamese who spend hours on social network and deal with many communications via chat.
16 and 45 years old of 582 Vietnamese people in July 2019.
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