vietnam market research

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Vietnam EC Market 2019-2020

Vietnam EC market grows as double as the growth of the offline retail market. This report clarifies the latest consumer behaviors in online shopping as well as their preference of the channels to see how the brand could market their products online.

Vietnam EC Market 2019-2020
Vietnam EC Market 2019-2020

79% use mobile app to shop online which causes the higher frequency and spending among users

Online promotion such as black friday or 11/11 got recognized highly and many shops during these period

Reviews and pricing are what are checked before making the purchase. Information souces are internet surfing in general site and EC

Shopee increased its popularity thanks to the good pricing and product variety. Tiki also are favored due to its good quality and customer care image

Social network shopping are also popular and increase its usage on the steady pace especially for fashion and beauty category

Order cancellation remain still high. Part of the reasons are users' change of mind

Surveyed with 535 users in HCMC and HN from 18-39 years old. Conducted on Dec 2019 

Q&Me Vietnam Market Research

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vietnam market research

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vietnam market research

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