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79% use mobile app to shop online which causes the higher frequency and spending among users
Online promotion such as black friday or 11/11 got recognized highly and many shops during these period
Reviews and pricing are what are checked before making the purchase. Information souces are internet surfing in general site and EC
Shopee increased its popularity thanks to the good pricing and product variety. Tiki also are favored due to its good quality and customer care image
Social network shopping are also popular and increase its usage on the steady pace especially for fashion and beauty category
Order cancellation remain still high. Part of the reasons are users' change of mind
Surveyed with 535 users in HCMC and HN from 18-39 years old. Conducted on Dec 2019
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