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Mobile payment usage in Vietnam 2019

Mobile payment changes the ways to spend in many Asian countries and the same trend came to widespread in Vietnam. This report illustrates the motivation, usage and popular apps among Vietnam mobile payment users

Mobile payment usage in Vietnam 2019
Mobile payment usage in Vietnam 2019

77% comes up with Momo, as the top-of-mind mobile payment player

Momo is recognized by 97%. ZaloPay and ViettelPay recognition are 68% and 62% respectively

Momo is dominant with 68% of the share followed by Viettel pay, Moca and AirPay

Easiness, quickness and convenience are the main motivations to initiate mobile payment

Mobile top-up is the service used the most, followed by money transfer and online shopping payment

70% uses mobile payment at least once a week, in which 21% uses every day

Mobile payment users are satisfied thanks to quick payment and easy to use

To view the full report, please click the button below

Surveyed with 383 mobile users in HCMC and HN from 18-39 years old. Conducted on November 2019.

Q&Me Vietnam Market Research


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