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77% comes up with Momo, as the top-of-mind mobile payment player
Momo is recognized by 97%. ZaloPay and ViettelPay recognition are 68% and 62% respectively
Momo is dominant with 68% of the share followed by Viettel pay, Moca and AirPay
Easiness, quickness and convenience are the main motivations to initiate mobile payment
Mobile top-up is the service used the most, followed by money transfer and online shopping payment
70% uses mobile payment at least once a week, in which 21% uses every day
Mobile payment users are satisfied thanks to quick payment and easy to use
Surveyed with 383 mobile users in HCMC and HN from 18-39 years old. Conducted on November 2019.
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