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The usage of mobile apps has increased in both of number of apps and length to use compared to 2019.
On average, Vietnamese use 22.1 apps in a week and spend 5.1 hours every day for using mobile apps.
Facebook is the app Vietnamese spend the most time on, accounting for a quarter of total time spending on mobile apps. YouTube comes second, with 12%.
Online shopping has penetrated more deeply. Those who have used shopping apps (e.g. Shopee, Lazada, Tiki, etc.) at least once in last 7 days has jumped into 61% from 31% in previous year. Shopee is online shopping app used by the most (49%).
The usage of finance-related apps (mobile payment apps or mobile banking apps) has risen to 68% with Momo being dominantly used by 42%.
Number of respondents: 105
From 18 - 39 year old, nationwide
Conducted on November 2020
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