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Vietnam mobile app popularity 2020

The survey is conducted in November 2020 to find out the trend and the behavior of Vietnamese when using applications on mobile and to see if there’s any change compared with 2019.

Vietnam mobile app popularity 2020
Vietnam mobile app popularity 2020

The usage of mobile apps has increased in both of number of apps and length to use compared to 2019.

On average, Vietnamese use 22.1 apps in a week and spend 5.1 hours every day for using mobile apps.

Facebook is the app Vietnamese spend the most time on, accounting for a quarter of total time spending on mobile apps. YouTube comes second, with 12%.

Online shopping has penetrated more deeply. Those who have used shopping apps (e.g. Shopee, Lazada, Tiki, etc.) at least once in last 7 days has jumped into 61% from 31% in previous year. Shopee is online shopping app used by the most (49%).

The usage of finance-related apps (mobile payment apps or mobile banking apps) has risen to 68% with Momo being dominantly used by 42%.

Number of respondents: 105

From 18 - 39 year old, nationwide

Conducted on November 2020

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