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Vietnam mobile app popularity 2023

The survey is conducted in December 2022 to find out the trend and the behavior of Vietnamese when using applications on mobile and to see if there’s any change compared with previous years

Vietnam mobile app popularity 2023
Vietnam mobile app popularity 2023

The usage of mobile app in terms of the length and variety of the app went down, probably since there comes the normal time after the pandemic last year.

Although the usage of mobile app becomes more versatile, Top 6 mobile app consume 60% of the consumers' time on mobile app.

The top apps are Facebook, Zalo, TikTok, Messenger, YouTube.

TikTok popularity went up. The usage in terms of the length is longer than YouTube

Number of respondents: 100

From 15 - 50 year old, nationwide

Conducted on December 2022

Q&Me Vietnam Market Research

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