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The usage of mobile app in terms of the length and variety of the app went up, probably due to the pandemic
The ratio of online shopping users and online payment user went up. These trends are driven by Shopee and Momo respectively
Although the usage of mobile app becomes more versatile, Top 6 mobile app consume 60% of the consumers’time on mobile app.
The top apps are Facebook, YouTube, TikTok, Zalo, Facebook Messenger.
Number of respondents: 105
From 15 - 45 year old, nationwide
Conducted on December 2021
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