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Vietnam mobile app popularity 2022

The survey is conducted in December 2021 to find out the trend and the behavior of Vietnamese when using applications on mobile and to see if there’s any change compared with previous years

Vietnam mobile app popularity 2022
Vietnam mobile app popularity 2022

The usage of mobile app in terms of the length and variety of the app went up, probably due to the pandemic

The ratio of online shopping users and online payment user went up. These trends are driven by Shopee and Momo respectively

Although the usage of mobile app becomes more versatile, Top 6 mobile app consume 60% of the consumers’time on mobile app.

The top apps are Facebook, YouTube, TikTok, Zalo, Facebook Messenger.

Number of respondents: 105

From 15 - 45 year old, nationwide

Conducted on December 2021

Q&Me Vietnam Market Research

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