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The usage of mobile app in terms of the length and variety of the app went down, probably since there comes the normal time after the pandemic last year.
Although the usage of mobile app becomes more versatile, Top 6 mobile app consume 60% of the consumers' time on mobile app.
The top apps are Facebook, Zalo, TikTok, Messenger, YouTube.
TikTok popularity went up. The usage in terms of the length is longer than YouTube
Number of respondents: 100
From 15 - 50 year old, nationwide
Conducted on December 2022
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