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Vietnam social media popularity (2022)

What social media is popular and who are the profiles for the respective popular services?

Vietnam social media popularity (2022)
Vietnam social media popularity (2022)

Although Facebook is still dominant social media, it has lost some share as TikTok has gained its popularity particularly among youth

97% use Facebook with all the profile. 94% are daily users, increased 1% compared with last year.

86% use YouTube with higher popularity among the youth. 81% are daily users, similar number of daily users compared with the previous year.

87% use Zalo with higher popularity among female and aged from 26 to 44. 88% are daily users, the number of several times / day users increased 4% compared with the last year.

48% use Instagram with higher popularity among female and youth. 54% are daily users, increased 3% compared with last year.

Sample size = 600

18-44 male / female

The report was created on February, 2022

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