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Which social media platforms do Vietnamese people use for posting and online shopping?

This Vietnam market research reveals how Vietnamese use major social media platforms like Facebook, TikTok, and Zalo for posting and e-commerce. The study analyzes platform popularity, posting habits, and social shopping preferences, offering insights into Vietnam’s fast-growing digital economy and consumer engagement through social media.

Facebook and Zalo dominate social media usage in the Vietnam market for daily communication and sharing content.

TikTok rapidly grows as a leading e-commerce platform in Vietnam’s social media landscape.

Vietnamese consumers increasingly purchase fashion, beauty, and home products directly via social media.

Vietnam market research highlights platform differences in user motivation and content posting frequency.

Social media drives both engagement and online shopping behaviors across Vietnam’s young digital population.

Understanding Vietnam social media usage helps brands optimize marketing strategies and e-commerce performance.

Based on 200 audience from 18-49 in HCM and Hanoi

Q&Me Vietnam Market Research

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About Q&Me Vietnam market research service

Q&Me stands at the forefront of market research in Vietnam, catering to a diverse clientele across various industries. We distinguish ourselves by offering insightful business guidance through agile and cost-effective research solutions, all underpinned by a team of seasoned researchers and robust operational frameworks.

Which social media platforms do Vietnamese people use for posting and online shopping?

Q&Me Vietnam Market Research

About Q&Me Vietnam market research service

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