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Facebook and Zalo dominate social media usage in the Vietnam market for daily communication and sharing content.
TikTok rapidly grows as a leading e-commerce platform in Vietnam’s social media landscape.
Vietnamese consumers increasingly purchase fashion, beauty, and home products directly via social media.
Vietnam market research highlights platform differences in user motivation and content posting frequency.
Social media drives both engagement and online shopping behaviors across Vietnam’s young digital population.
Understanding Vietnam social media usage helps brands optimize marketing strategies and e-commerce performance.
Based on 200 audience from 18-49 in HCM and Hanoi
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