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Vietnam Market Trend Report — H1 2026

Vietnam's economy showed strong momentum in H1 2026. Retail sales rose 13.3% and international arrivals 14.9%, while imports jumped 33.4% and exports 21%. Car sales grew 14.7%, led by an 83% hybrid surge. Inflation accelerated to 4.69% in June, though unemployment held steady at a healthy 2.2%.

Vietnam Market Trend Report — H1 2026
Vietnam Market Trend Report — H1 2026

Retail sales climbed 13.3% YoY to VND 3,889 trillion, with monthly growth accelerating to 15% by June 2026.

Imports surged 33.4% and exports rose 21%, with June exports hitting a record USD 50.8 billion monthly.

Car sales grew 14.7% overall, but hybrid vehicles surged 83%, signaling fast-rising demand for fuel-efficient options.

International arrivals reached 12.25 million, up 14.9% YoY, though monthly growth moderated from 28% to 15%.

Inflation accelerated, with CPI at 4.69% and core inflation at 4.50% in June, above 2025 levels.

New company registrations rose 22.5% for H1, but June alone fell 31% versus last year.

Based on several statistical data including GSO, VAMA

Q&Me Vietnam Market Research

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