What New Foods Have Vietnamese Consumers Tried or Cooked Recently?

New-food trial reaches 19.4% but home cooking only 7.8% — novelty enters life mainly through eating out.

Women drive new home cooking at 12.0% versus 3.6% for men, a threefold gender gap.

Adoption peaks among 25–34s and runs highest in the South across both trial and cooking.

Domestic dishes dominate: 62% of tried foods and 79% of cooked foods are Vietnamese.

Chinese cuisine offers the widest trial range; Korean trial is driven by viral trend items.

Spaghetti is the single most-cooked foreign dish; Japanese food is eaten out but rarely cooked.