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The hotel of this class has been chosen by two factors – location and pricing. The importance of pricing is less compared with independent hotels (People are more generous about the pricing).
Facility expectation is different among the nationalities. International expects good air-con and large bed, while Vietnamese are for flat TV. Vietnamese seem to be less satisfied with the current food service, which could be a good differentiator.
Overall satisfactions are high, especially in the areas of location, staff attitude and clearness. Where they are not happy with are pricing, food and room.
More than half of repeater comes back to the same hotels. So the experience in the first stay are the key.
Survey about 3 star hotel satisfactions in Vietnam (tourist survey)
Number of respondents: 238
Those who visit to HCM and stay at 3 star hotels. Location: HCM.
Survey conducted on May, 2016
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