-------------- Food / Drink --------------
Wet market is used by everyone. Online is used by 14% of the respondent
More than half of the groceries shoppings are done at GT chnnels. HCM / 20’s have higher usage of modern trade.
Modern trade is used for unique / more variety of products and promotions. GT is preferred fro fresh products and pricing
The perceptions as to pricing, freshness, product variess are different between MT-oriented / GT-oriented users
Co.opmart, Winmart, Bach Hoa Xanh are the top 3 modern trade channels that the respondents visist most often
A variety of foods, location, unique product handlings are the top 3 selection factors
300 Vietnamese female in 20's - 40's of HCM / Hanoi who usually cook at home
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