-------------- Food / Drink --------------

Where do Vietnamese buy food groceries

Analysis of Vienamese female food groceries shopping frequency and channels

Wet market is used by everyone. Online is used by 14% of the respondent

More than half of the groceries shoppings are done at GT chnnels. HCM / 20’s have higher usage of modern trade.

Modern trade is used for unique / more variety of products and promotions. GT is preferred fro fresh products and pricing

The perceptions as to pricing, freshness, product variess are different between MT-oriented / GT-oriented users

Co.opmart, Winmart, Bach Hoa Xanh are the top 3 modern trade channels that the respondents visist most often

A variety of foods, location, unique product handlings are the top 3 selection factors

300 Vietnamese female in 20's - 40's of HCM / Hanoi who usually cook at home

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Where do Vietnamese buy food groceries

Analysis of Vienamese female food groceries shopping frequency and channels

Q&Me Vietnam Market Research

About Q&Me Vietnam market research service

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