-------------- Retail --------------

How well DX is penetrated in Vietnam

DX has been one of the buzz work in marketing to make the operation more agile and transparent for the better productivity.

How well DX is penetrated in Vietnam
How well DX is penetrated in Vietnam

Among enterprises, DX penetration is high for sales-related works and attendance management. However, mix method (combination of DX and manual ways) is mostly used for sales-related works; DX’s lacking of features or inconvenience may be the cause.

Among retails, DX penetration is more than 50% for information sharing, inventory management, and store display checking and reporting. However, store staffs mostly embrace manual method for cleanliness/ facility related works.

Flexible attendance and remote work policies are available at most of the corporations. However, 30% of the them do not allow employees to work outside the office.

Zalo is an alternative for DX thanks to its high usage as a communication tool among all staffs.

100 enterprise / retail customers

Survey conducted as of May 2022

Q&Me Vietnam Market Research


Q&Me is the Vietnam market research service that provides the superb Vietnam consumer trend and insight for your business success in Vietnam.

Our leading-edge technology made both of the quantitative and qualitative survey online so that we could deliver the high-quality Vietnam market data with affordable pricing. In our service, even group interview can be conducted online as Chat survey so that you could omit the hassle of business trip. Now that Q&Me manages the panelist directly, information you need will be delivered to you instantly.

Please contact us for any inquiries about Vietnam market. We are more than happy to get in touch with you and help your business success in Vietnam.