-------------- Retail --------------

Vietnam EC market 2018

The landscape of Vietnam EC market is changing quickly with on-going fierce competition, especially between top players. This comprehensive report provides a closer look into the market characteristics, consumer behaviors and new trends in the market.

Vietnam EC market 2018
Vietnam EC market 2018

Online shopping penetration has reached 80% with 67% saying they are satisfied with the services.

Shopping on mobile apps is on the strong increase as 47% have shopped this way.

Shopee (35%) has overtaken Lazada's No.1 position in 2017. Lazada (20%) and Tiki (17%) are now in No.2 and No.3 positions respectively.

Product variety, price and promotions are top 3 satisfactions of online shopping while users are concerned about product quality, delivery cost and customer support.

25% have sold something online before and Facebook is the most used platform to sell (66%).

Number of respondents : 1050

From 18 - 39 years old in Hanoi and Ho Chi Minh City 

Conducted on Nov, 2018 

Q&Me Vietnam Market Research

ABOUT US


Q&Me is the Vietnam market research service that provides the superb Vietnam consumer trend and insight for your business success in Vietnam.


Our leading-edge technology made both of the quantitative and qualitative survey online so that we could deliver the high-quality Vietnam market data with affordable pricing. In our service, even group interview can be conducted online as Chat survey so that you could omit the hassle of business trip. Now that Q&Me manages the panelist directly, information you need will be delivered to you instantly.


Please contact us for any inquiries about Vietnam market. We are more than happy to get in touch with you and help your business success in Vietnam.

CONSUMER MARKET RESEARCH

Understand consumers quick and deep with nearly 20M direct Vietnamese panels.

24H QUICK SURVEY

Self-survey to provide you the responses quickest. Ask and understand consumes with super-affordable pricing.

MOBILE FIELD MANAGEMENT TOOLS

All-in-one mobile application to enhance your field (sales, promoter) management.