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Vietnam EC market 2018

The landscape of Vietnam EC market is changing quickly with on-going fierce competition, especially between top players. This comprehensive report provides a closer look into the market characteristics, consumer behaviors and new trends in the market.

Vietnam EC market 2018
Vietnam EC market 2018

Online shopping penetration has reached 80% with 67% saying they are satisfied with the services.

Shopping on mobile apps is on the strong increase as 47% have shopped this way.

Shopee (35%) has overtaken Lazada's No.1 position in 2017. Lazada (20%) and Tiki (17%) are now in No.2 and No.3 positions respectively.

Product variety, price and promotions are top 3 satisfactions of online shopping while users are concerned about product quality, delivery cost and customer support.

25% have sold something online before and Facebook is the most used platform to sell (66%).

Number of respondents : 1050

From 18 - 39 years old in Hanoi and Ho Chi Minh City 

Conducted on Nov, 2018 

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