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Online shopping penetration has reached 80% with 67% saying they are satisfied with the services.
Shopping on mobile apps is on the strong increase as 47% have shopped this way.
Shopee (35%) has overtaken Lazada's No.1 position in 2017. Lazada (20%) and Tiki (17%) are now in No.2 and No.3 positions respectively.
Product variety, price and promotions are top 3 satisfactions of online shopping while users are concerned about product quality, delivery cost and customer support.
25% have sold something online before and Facebook is the most used platform to sell (66%).
Number of respondents : 1050
From 18 - 39 years old in Hanoi and Ho Chi Minh City
Conducted on Nov, 2018
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