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CVS has been widely recognized. FamilyMart, VinMart+, Circle K and Ministop has more than 90% of recognitions.
Eat-in space are popular especially with 10’s and 20’s. 80% of convenience store users have used them.
People like eat-in due to its convenience locations as well as good facilities (air-con, WIFI). The location is used both for chatting and relaxing.
Snacks, cup instant noodles and lau are the top 3 popular products that are taken at eat-in. Instant cup noodles are popular among lunch and dinner time, while snacks are taken regardless of the timing.
FamilyMart has a dominant popularity with its Lau due to its strong pricing and bigger exposure, while MiniStop has a good balance of foods due to its wide menu. Circle K’s noodle menu creates the unique demand.
Number of respondents: 500 for online, 721 for fieldwork
From 20 - 39 year olds in Ho Chi Minh
Conducted on Dec, 2018
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